In 1994, Ari came up with a concept to create an online Internet law firm which he called ESQwire, and registered the domain name ESQwire.com. In one of the earliest domain name disputes, the Hearst Corporation, publisher of Esquire magazine sued Ari in federal court. Ultimately the case settled, with Ari retaining the domain name, the ESQwire.com case received substantial coverage on the Internet.
In 1997, Ari was hired by New York Internet start-up Mail.com, Inc. as Vice President of Business Development, also charged with handling all legal issues concerning Mail.com’s domain names. Ari was responsible for Mail.com’s purchasing of domain names, including: Paris.com, England.com, Britain.com, and Japan.com. While at Mail.com, Ari continued to operate ESQwire, through which he represents clients in connection with domain name transactions and disputes.
Today, ESQwire has become a leader in Domain Law. Ari has handled hundreds of domain name transactions and has litigated domain name disputes in Federal courts and under the Uniform Domain Name Dispute Resolution Policy (the “UDRP”).